May 26, 2024
GARTNER DATA FINDS ONE THIRD OF CDAOS CITE MEASURING DATA AND AI AS TOP CHALLENGE
Thirty percent of chief data and analytics officers (CDAOs) said their top challenge is the inability to measure data, analytics and AI impact on…
RECENT NEWS
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Read moreMay 26, 2024
INVEST BANK CELEBRATES 50 YEARS OF VISION AND UNITY
The TV commercial uniquely pairs real scenes from Sharjah’s vibrant life with poetic narration to underscore the shared values of the community and the…
Read moreMay 26, 2024
QNB, AHMED HELMY AND UNSOLICITED ADVICE
QNB, the largest financial institution in the Middle East and Africa, has launched a new 360° campaign featuring renowned Egyptian actor Ahmed Helmy.
Read moreMay 26, 2024
UAE SEES 41% INCREASE IN CRYPTO APP DOWNLOADS IN 2024 APPFLYER REPORTS
Momentum remains strong for 2025, but AppsFlyer highlights that capitalising on this market surge and retaining users will take strategic marketing efforts
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May 26, 2024
PARIS NORRIS & JAMES ELLIOT ON 777, STRIDES FOR GOOD, AND UNDERSTANDING YOUR “WHY”
Paris Norris and James Elliot spoke to Communicate as they are working on a campaign called Strides for Good where both of them ran…
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May 26, 2024
UAE SEES 41% INCREASE IN CRYPTO APP DOWNLOADS IN 2024 APPFLYER REPORTS
Momentum remains strong for 2025, but AppsFlyer highlights that capitalising on this market surge and retaining users will take strategic marketing efforts
- Read more
May 26, 2024
PARIS NORRIS & JAMES ELLIOT ON 777, STRIDES FOR GOOD, AND UNDERSTANDING YOUR “WHY”
Paris Norris and James Elliot spoke to Communicate as they are working on a campaign called Strides for Good where both of them ran…
Read moreMay 26, 2024
BRENDAN BOURKE ON A HOLISTIC BLUEPRINT FOR TRANSFORMING MOMENTS INTO TOURISM LEGACIES IN THE MIDDLE EAST
Brendan Bourke, Head of Travel & Tourism, UM MENAT on turning moments into movements across the Middle East.
Read moreMay 26, 2024
MANCHESTER CITY ANNOUNCES GLOBAL PARTNERSHIP WITH PUBLICIS SAPIENT
Publicis Sapient becomes the Club’s Official Digital Business Transformation Partner, enhancing fan engagement and operations across the Men’s and Women’s teams.
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May 26, 2024
RESONANCE, CURATED BY MUNIRA AL SAYEGH AT AL SIRKAL
Munira Al Sayegh spoke to Communicate about “Resonance”, a site-specific art installation at Al Sirkal Avenue.
Read moreMay 26, 2024
CLARE LAWSON NAMED GLOBAL PRESIDENT OF OGILVY ONE
Ogilvy announced the appointment of Clare Lawson as Global President of Ogilvy One, its customer engagement and experience unit.
INTERVIEWS
NETIZENCY LAUNCHES A REINVENTED VIDEO PRODUCTION AND DEPARTMENT
Read moreNetizency a specialized social media agency, has launched a full-service video production department.
MULLEN LOWE MENA PREMIERS UAE’S LONGEST FILM TO SPOTLIGHT TEENS’ SMARTPHONE ADDICTION
Read more9 hours, mind-numbing, shocking movie with 84% of teens in danger, and an endless scroll: Don’t Look Down…
ANAM AHMAD OF THE HANGING HOUSE: ON VERSATILITY AND ITS ADVERSE EFFECT ON QUALITY
Read moreAnam Ahmad, Co-Founder and Chief Creative Officer at The Hanging House, on versatility in agencies which is bringing…
GRIGORY LAVROV OF WARNER BROS. ON THE EVOLVING TALE OF CONNECTING WITH ARAB AUDIENCES
Read moreGrigory Lavrov, VP Marketing, Local Brands & Franchise Management in CEE & MENAT at Warner Bros. Discovery, on…
CONDÉ NAST MIDDLE EAST APPOINTS RANA HATEM AS CHIEF BUSINESS OFFICER
Read moreCondé Nast Middle East has named Rana Hatem as Chief Business Officer.
EVENTS & PEOPLE
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May 26, 2024
PARIS NORRIS & JAMES ELLIOT ON 777, STRIDES FOR GOOD, AND UNDERSTANDING YOUR “WHY”
Paris Norris and James Elliot spoke to Communicate as they are working on a campaign called Strides for Good where both of them ran…
- Read more
May 26, 2024
BRENDAN BOURKE ON A HOLISTIC BLUEPRINT FOR TRANSFORMING MOMENTS INTO TOURISM LEGACIES IN THE MIDDLE EAST
Brendan Bourke, Head of Travel & Tourism, UM MENAT on turning moments into movements across the Middle East.
Read moreMay 26, 2024
AHMED MAHMOUD OF STARTUP DXWAND: ON THE ACCESSIBILITY OF AI
Ahmed Mahmoud and Mahmoud Gomaa, former Microsoft engineers, on their new startup DXWAND
EDITOR'S HIGHLIGHTS
Read moreMay 26, 2024
5 Reasons Why Brands Should Launch Their Commerce Strategy on TikTok
The holiday season is just around the corner and video shopping ads are making their way successfully on TikTok.
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May 26, 2024
A Chat With TikTok!
Since January 2019, TikTok has been ranked the top downloadable app behind WhatsApp and Messenger. The app is believed to be popular among the…
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May 26, 2024
A Conversation with Netizency’s Fadi Khater on Winning TikTok
Neticenzy, a Dubai-based digital marketing agency with a focus on social media, recently won TikTok’s B2B account. Communicate had a relaxed chat with Fadi…
