Al Aan TV has assigned Intelligent Media Services (IMS) to be its exclusive advertising representative in the MENA region. The agreement allows the two companies to form a strategic alliance committed to developing various commercial offerings within the region.
Armand Andrea, Al Aan’s Group regional sales director, says in a press statement: “The agreement with IMS complements our current expansion efforts, which include the launch of our state-of-the-art new offerings at the beginning of 2016. Al Aan and IMS will leverage their joint resources and expertise, and will enable advertisers to benefit from the branded content. Al Aan TV and [its] digital platforms reach almost 35 million people per month and are parsed into various categories to fit any type of campaign.”
Ali Hasbini, regional sales director at IMS, adds: “This new agreement with Al Aan TV and Al Aan Digital complements our existing portfolio. We wanted to work with a partner who has excellent TV and website portfolios and a high-quality advertising inventory.
