Samsung Electronics MENA has announced the promotion of Omar Saheb to Regional Vice President of Marketing and Online Business. In his new role, Saheb will continue to lead, motivate, and inspire marketing and online teams across the MENA region, driving growth and innovation. He will oversee the strategic direction and growth of the online and eStore business while elevating Samsung’s customer-centric marketing strategies.
With over 20 years of experience in Marketing Management, Business Strategy, Consumer Insights, Digital Marketing, and Leadership, Saheb has held key positions at Kellogg's and P&G before joining Samsung. Throughout his career, he has successfully implemented impactful strategies that have enhanced market presence and driven brand development. Saheb has also demonstrated success in leading award-winning customer-centric digital transformations and delivering growth in complex matrix environments.
"As part of my transition to D2C marketing and online business, I am looking forward to improving synergy between the two teams, enabling us to create marketing and sales strategies that provide a consistent brand experience and ensure better control of the customer experience from start to finish," commented Saheb.
