Judy Bakieh and Sarah Alsalem, account managers at Gambit Communications in Dubai, are the winners of this year's prestigious Cannes Young PR Lions competition, making them the first individuals from their region to achieve this remarkable prize.
This year’s Young Lions PR competition brief was supplied by EcoTree, an NGO that sustainably manages forests and ecosystems, in which it asked competitors to create a PR strategy that effectively communicates their offering of carbon credits. At the global final, Judy and Sarah competed against 28 national winners, with their campaign #BestBadInvestment, to be crowned the world’s best young PR creatives.
Expressing her delight at their achievement, Monika Fourneaux, Head of PRCA EMEA, stated, "Congratulations to Judy and Sarah on their remarkable success. PRCA MENA annually organizes the regional Young Lions PR competition, which acts as a stepping stone to the Cannes competition. This year, Gambit Communications from Dubai showcased their prowess and stood out among numerous participating agencies to secure the victory."
Commenting on their win, Judy Bakieh said, “We are proud and privileged to bring home the first-ever Young PR Lions Gold to the MENA region, and even prouder to do it as part of an independent agency from Dubai. We knew that the Cannes PR Young Lions would be an opportunity for us to break some of the global stereotypes around Middle Eastern women, and showcase the talent, passion, and potential that exists across the diverse countries that make up our region. I hope this win encourages the young talents in our region to get here and show what they can do.”
