Vimto saw the most significant growth of all KSA brands in Ad Awareness scores for March, according to data from YouGov BrandIndex. The brand was followed by Panda at number two and Tang at number three, making them our top three Advertisers of the Month in KSA.
Ad Awareness reflects the share of consumers who say they have seen an advertisement for a brand in the previous two weeks, and the difference in scores (highest vs. lowest) for the month determines our Advertisers of the Month.
Vimto's latest campaign focuses on the brand's strong connection with the holy month of Ramadan. The popular drink has become a go-to for Iftar, the evening meal when Muslims break their fast. The brand's heartwarming campaign video depicting a family enjoying Vimto during Ramadan has garnered over 16 million views on YouTube, capturing the essence of the festive season. As per YouGov BrandIndex, Vimto's Ad Awareness metric has increased by 9.7 percentage points, from 17.3% on February 26 to 27% on March 25.
