HungerStation, Saudi Arabia's leading food delivery app, strikes once again, by knocking the scorching desert summer heat out, with a first-of-its-kind cutting-edge, AI-powered route optimization system, designed to protect its delivery riders while maintaining its commitment to the fastest delivery times in the market. The "Shaded Route" feature, in testing since last summer, leverages intelligent route analysis to identify and prioritize delivery paths with the most shade, offering riders relief from temperatures that can reach a staggering 50°C (122°F).
In a country where midday sun often drives residents indoors and increases reliance on food delivery services, HungerStation recognized the need to prioritize rider well-being so they teamed with VML on the venture.
"Shaded Route" technology tracks the sun’s position in real-time and analyzes Riyadh's urban landscape, identifying shaded pathways under buildings, trees, bridges, and tunnels. It even tracks cloud coverage, ensuring riders experience temperatures that can be 10-15°C cooler than traditional routes. These shaded routes are calculated to be within 10% of the fastest delivery time, ensuring efficiency and speed of delivery isn't compromised. The AI is constantly learning and continuously enhancing its recommendations by capturing daylight and shadow data from riders' phone LiDAR sensors.
The results are impressive:
- Riders applying to HungerStation increased by 8%
- Riders' retention increased by 20%
- Overall riders' satisfaction increased by 15%
- 12 to 4PM peak time delivery increased by 20%
