Publicis Groupe recently launched a video aimed at wishing everyone ahead of the holiday season but used it instead to drive awareness around the Human Papilloma Virus. The film was created by Le Truc, in partnership with Prodigious.
Despite the fact that 80% of all adults will contract HPV at some point in their lives, for far too long cancers related to this virus have been hidden, silenced, and stigmatized. They have therefore become a pervasive silent killer. This is a particularly personal theme for Publicis Groupe's CEO Arthur Sadoun, who was diagnosed and treated for HPV-related cancer earlier this year.
HPV is linked to a significant rise in cancers in both men and women, despite the availability of a highly effective vaccine. While some countries have made vaccination of young people against the virus a top priority, awareness remains relatively low across the wider population.
