Perfect Corp, the leading provider of AI and AR beauty and fashion tech solutions, today announced findings from its 2024 holiday retail survey, offering a closer look at consumer preferences and shopping trends shaping the upcoming holiday retail season. The survey, conducted within the YouCam Apps user community, revealed key insights into shopper behaviors and the increasing role of technology in delivering enhanced retail experiences.
The 2024 holiday season will see increased emphasis on value-driven, personalized, and technology-enhanced shopping. Perfect Corp.'s survey shows a trend toward budget-consciousness while consumers still seek engaging interactions across digital and in-store environments. These findings underscore the importance of AI and AR technologies in meeting these demands.
Key Insights from the 2024 Holiday Retail Survey
- Budget-conscious shopping: The majority of consumers (66%) plan to spend less this holiday season, underscoring a focus on value and savings in response to current economic challenges.
- Omnichannel flexibility: 60% of consumers prefer a mix of in-store and online shopping, appreciating the convenience of at-home browsing alongside expert in-store assistance.
- Online Shopping Pain Points: Top pain points of shopping online include the inability to try products on before buying (34%), complicated returns processes (22%), and too many product choices (15%)
- Demand for personalization: 23% of consumers seek virtual try-on tools, while 26% value AI-powered virtual assistants. Personalized experiences are becoming essential, with consumers expecting tailored recommendations and interactive tools.
- Emerging AI adoption: 52% of consumers are using or plan to use AI in shopping, showing a shift toward AI normalization. AI tools like chatbots and predictive analytics are key to enhancing the shopping experience.
