Netizency’s Social Recap: August 2022 Trends

But Samsung’s new foldables were not the only devices in the spotlight during the month. The GCC social sphere was also abuzz with Apple’s upcoming “Far Out” event scheduled for September 7, 2022. Speculations around the upcoming devices, their features, and their prices have been swirling around social media. In particular, the new iPhone 14 series color variants and the switch from sierra blue to dark purple were among the key highlights in the Apple fans’ social conversations. However, things were not all pink for the tech giant. Apple, with all its greatness, found itself on the wrong footing after discovering a potential security flaw in its operating software that would allow hackers to take control of devices. The brand and tech fanatics in the GCC urged iOS users to update their devices immediately to avoid their data from being compromised. Speaking of, Apple has also caused joy and pride in the heart of people in the region after it honored a young Algerian hacker, Abdelkader Moez, who discovered a vulnerability in its security system. With that, Moez has succeeded in registering his name twice in the “Hall of Fame” of the prestigious company.

Another major news that got users excited during August was the launch of Google Pay services in Qatar. While Qatari users were in awe at the convenience of Google’s wallet, others were dissatisfied that they will have to wait to get the service expanded to other GCC countries. Until then, Qatari Android users rejoice, no more fumbling for cash or digging around for a card!

Additionally, WhatsApp’s latest private features have spurred the electronics conversation in the GCC during August. Users have expressed their excitement about the new updates that will allow them to sneak away from crowded groups without notifying all participants, hide their online status to avoid impatient texters, and block screenshots for 'View Once' messages. Honestly, we can’t blame them – these are worth all the hype!

It’s time to get entertained with nothing but the Entertainment category!

Entertainment

After months of strongly ranking the highest, the Entertainment category takes second place this month. With the anticipation for the World Cup in Qatar, to the coverage of the ongoing football leagues, concerts, regional occasions, and excitement about new and upcoming movie releases, there definitely were various conversations within the category during August.

We've captured plenty of conversations about one of the most awaited events of the year: Saudi National Day. Users, influencers, and event pages have actively posted about the joys and festivities that are going to radiate across Saudi Arabia to mark the occasion on September 23^rd. On TikTok, KSA-themed mini giveaway ideas were extremely popular. Brands were also announcing competitions, discounts, and promotional bundles. We’ve seen plenty of anticipation building on social media for this joyous occasion and we are excited for all that lies ahead.

It’s no secret that Abu Dhabi is a culturally rich destination, with users constantly posting about their experiences enjoying what the city has to offer. However, it isn’t just the sights they’re taking in, but also the sounds. August has witnessed an increased volume of chatter around Abu Dhabi Formula One’s after-race concerts that are going to be held in November. Mentions about Kendrick Lamar and Swedish House Mafia headlining in F1's After-Race concerts have gained high momentum. Posts by the event organizers and sponsoring brands building up the hype were extremely popular and were met with excitement from the community members who were, in turn, inquiring about ticket reservations.

We are used to concerts and occasions gaining immense popularity on social media. But do you know what else has captured an upswing of interest in the GCC (and globally) during this month? Yes, that’s right: House Of The Dragon. The Game of Thrones prequel made history upon its release on HBO becoming the highest-watched series of 2022 and surpassing the likes of Euphoria and Stranger Things. Users have gone to social media to share their desire to glue themselves to the screen waiting for the series’ upcoming turn of events – and that is only after the first two episodes. But hey, no spoilers!

Not all the latest releases were met with such positive sentiments. Users in the Gulf were reacting to the news of the boxing icon, Mike Tyson, calling out Hulu on social media for making a biographical series about his life without his approval nor providing him with compensation. News outlets have also picked up on the story and were sharing the star’s posts on Instagram and Twitter. His backlash has gotten him a lot of support and empathy from his GCC fans.