After a two-year absence due to the COVID-19 pandemic, the 6th edition of the annual Pros D’Or awards concluded with a gala dinner and award distribution ceremony held on June 18 in Tunis.
The Pros D’Or is a celebration of Tunisian creativity and is organized by Prosdelacom, which represents the Cannes Lions Festival of Creativity in Tunisia.
This year, hundreds of campaigns were judged over two days on June 8 and 9 by juries made up of creative directors, advertisers, media professionals, and academics.
Campaigns were judged on two criteria; one for creativity and another for the execution of the idea, at 60% and 40% respectively and across eight categories including Film, Radio, Outdoor, Design/Print, Promo & Activation, Digital, Mix Media, and Social.
FP7McCann received a Grand Prix for its Orange “Nininini” campaign and was ultimately rewarded with Agency of the Year title.
