The world’s most legendary lifeguard is finally back in the water, rolling back the years as the newly leaked face of Aquaventure World Dubai’s latest brand campaign.
Commenting on the partnership, Karim Bidri, Marketing Director at Atlantis Dubai said: At Aquaventure World, we're all about legendary experiences that leave you wanting to return for more. As we've grown and evolved over the years, we knew it was time to shake things up with an epic campaign that screams fun. We wanted this campaign to transcend generations, so, we upped the nostalgia by bringing in 'The Hoff' himself. Because let's face it, who doesn't love a 90’s icon? Aquaventure's already buzzing with over 300 lifeguards, and now, you’ve got The Hoff in the mix leading the charge. All the standard daily tasks, from the morning briefings to slide testing, his Hollywood vibe lit up the place. You've got to see it to believe it…and luckily, we've got some footage”
Speaking of the collaboration M&C Saatchi Creative Directors, Tom Norton & Bilel Labjaoui said, “Like millions of others, we grew up watching David Hasselhoff on screen, and in that sea, beach and water-based world- there’s undeniably no-one more iconic. So, he really was the only face we wanted to introduce this Aquaventure World relaunch and an exciting new wave of creative approach.”
