Rocket Fuel has appointed Digital Venture as reseller of its programmatic marketing platform to distribute, promote, and market Rocket Fuel services to advertisers and ad Agencies across the MENA region. Digital Venture will act as an extension of Rocket Fuel’s own team, working directly with advertisers and agencies.
Sami Hamade, Digital Venture FZ LLC CEO, says in a press statement, “At Digital Venture we strive to represent and support products that redefine the digital world in the MEA region. Rocket Fuel is a great example of this ethos, it has allowed us to shift many preconceived notions regarding performance advertising by delivering a fresh approach to the challenges faced by marketeers.”
Enrico Quaroni, Rocket Fuel MENA region manager, adds, “wWth our expansion into the MENA region we are excited to partner with Digital Venture. It is a perfect match for Rocket Fuel’s sophisticated and highly effective programmatic technology.”
On the one hand, Digital Venture will be able to offer to its customers Rocket Fuel’s technology to optimize and build better synergy between brands and their target customers. On the other hand, Digital Venture will impact Rocket Fuel and its ability to grow and expand in the MEA region.
