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Mars moves planning business from Starcom to MediaCom

December 18, 2014

Mars has moved its planning business to WPP’s MediaCom while incumbent Starcom MediaVest continues to handle its buying business.

Mars has moved its planning business to WPP’s MediaCom while incumbent Starcom MediaVest continues to handle its buying business, report industry sources.

A spokesperson from MediaCom confirmed the move but neither agency has released an official statement yet.

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