TikTok entertainment inspires shopping to create a seamless journey from discovery to gifting and beyond. The 'For You' page is a one-stop hub for all things holiday throughout every stage of the shopping season. Sprinklr, an enterprise software company for all customer-facing functions, shares 5 reasons why brands should be launching their commerce strategy on TikTok.
1. Product Discovery Starts on TikTok
15% of all product discoveries begin on TikTok.
Source: TikTok Marketing Science Post-Purchase Analysis conducted by Fairing, 2022.
2. TikTok Audiences Are Open to All Kinds of Shopping
1.2x more likely to shop online, in-store, and be more open to direct social shopping. 1.2x more likely to impulse shop (vs. traditional social platform users).
Source: TikTok Marketing Science US Holiday Research 2022, conducted by Material.
3. TikTok Users Are Ready to Shop Online
TikTok users are 1.6x times more likely to engage in e-commerce behaviors (vs. other social/video platform users that are not on TikTok).
Source: Global Shopping Ad Products Study 2022.
4. People Turn to TikTok to Plan and Celebrate Holidays
1 in 2 users turn to TikTok to plan or celebrate a Holiday or Shopping Event.
Source: TikTok Marketing Science US Holiday Research 2022, conducted by Material.
5. People Share What They Buy on TikTok to Show Others
Mentions of #Haul increased 1.5x during key December holidays.
Source: TikTok internal Data, Global, Oct 2022-Jan 2023.
TikTok video shopping ads can target both, potential and returning audiences, enabling brands to drive engagement, boost sales on TikTok, and deliver a return on ad spend.
