Pyxis Events LLC, an events and brand management company headquartered in Abu Dhabi and a subsidiary of Palms Sports PJSC, has joined forces with Tawasul Transport, a national taxi company operating in Abu Dhabi and Al Ain under Integrated Transport Center, to introduce a transformation in branding and advertising on 1,100 taxis in the Emirate.
The services include full wrapping with side door branding, rear bumper, and glass branding. Additionally, each of the 1,100 taxis will be equipped with in-vehicle LED screens featuring two screens integrated into the headrests of each vehicle.
The digital advertising screens within the taxis will deliver a wide array of content to passengers, elevating awareness and strengthening marketing communications within the city. It is expected to enhance the overall passenger experience in Abu Dhabi by delivering advertising content, improving the city's marketing communications, and raising awareness of various services, events, and activities.
Mukhles Odeh, General Manager of Pyxis Events LLC, said, "For us, branding and digital signage are not 'one size fits all.' We are passionate about crafting solutions that meet our customers' specific needs and challenges. This partnership is a prime example of our ability to develop fully customized solutions. We believe this strategic collaboration with Tawasul will not only expand Pyxis' product portfolio, but also empower us to provide comprehensive solutions to our clients, invigorating their brands and amplifying their strengths."
