Dubai-based communications agency Cicero & Bernay (C&B), as been awarded the contracts for Olive Garden and The Counter.
These two latest acquisitions join C&B’s food & beverage portfolio that includes accounts like KFC, Zaatar w Zeit, GGICO Gourmet, Cinnabon and Seattle’s Best Coffee. With the acquisition, C&B will be responsible for their official launches, media relations, event management, and strategic planning.
Ross Bethell, Director of Strategy at C&B Public Relations, says in a press statement, “The UAE’s food and beverage industry is dynamic and ever-changing and diners have a huge range of dining-options from which to choose. C&B has a team of food and beverage experts and an enviable track record of providing strategic PR support to casual dining brands in the region. We are delighted to be working with America’s finest restaurants.”
