Joseph Karam
Media Director at Magna Global
At the beginning, I thought it was related to the display ads being programmed automatically, to appear in a certain way, at a certain time, similar to other digital channels. But obviously and very quickly, I was amazed at what it can do, and how quickly technology overall is moving and making campaigns more efficient and successful.
May 26, 2024
Ahmed Mahmoud and Mahmoud Gomaa, former Microsoft engineers, on their new startup DXWAND
May 26, 2024
Dentsu, in collaboration with Snapchat and Kantar, has unveiled the results of its latest study that dives into the evolving dynamics of video consumption…
May 26, 2024
entourage, the region’s leading creative experiential agency, announces its selection as the branding and communications strategy partner for Aramco Stadium.
