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Netizency’s Social Recap: April 2022 Updates

May 18, 2022

Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Selim Njeim shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.

Twitter

  • Tests a status indicator.
  • Experiments with bolder, more interactive ad formats.
  • Tests collaboration tweets by including more authors.
  • Adds an option to remove yourself from Twitter chats.
  • Makes  Professional Profiles available to all.
  • Acquires enhancement app OpenBack to personalize push notifications.
  • Tests CC button on videos.
  • Adds bans on ads that contradict climate change.
  • Adds new promotion options for third parties.
  • Tests edits button.

Facebook

  • Introduces music replies in comments.  
  • Adds climate change fundraising in Reels.

Instagram

  • Removes ads from in-stream videos.
  • Adds new editing tools for Reels.
  • Updates DMs with quick replies, music sharing, and new chat themes.
  • Tests an option that allows users to pin their favorite content.
  • Adds ready-to-use templates to Reels.
  • Tests to remove ‘Recent’ tab from hashtag search results.

YouTube

  • Plans to add podcasts to the platform.
  • Adds more engaging tools with timed reactions.
  • Adds subtitle editor where creators can now allow third parties to manage their videos’ subtitles.
  • Adds new search insights.
  • Adds a new shelf display for trending shorts on the Trending page.

TikTok

  • Adds a background player option for lives.
  • Adds GIFs library to TikTok videos.
  • Adds Watch History feature to access videos you watched.
  • Starts a new Arab event to celebrate Arab Heritage Month.
  • Adds English auto-generated captions on all uploads by default.
  • Allows creators to build their own AR effects.
  • Test downvotes where users will be able to mark down video replies that they don’t find appropriate.

Snapchat

  • Adds YouTube link stickers to facilitate sharing process.
  • Adds a new ASL Alphabet Lens that teaches users to fingerspell.
  • Adds Dynamic Stories allowing publishers to update their Discover tab in real time.

Google

  • Introduces multi search for simultaneous text-image searches.
  • Adds a new Recycling Attribute for businesses to raise awareness of eco-friendly projects.
  • Adds multiple features to fight misinformation.

WhatsApp

  • Adds Communities enabling users to share files, voice call larger groups, react with emojis, and more here.

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