
November 17, 2023
AI Has the Potential to Redefine the Customer Experience, but Challenges Remain
A panel of international experts discussed the opportunities and challenges that AI can bring to a range of business sectors.
November 17, 2023
A panel of international experts discussed the opportunities and challenges that AI can bring to a range of business sectors.
November 16, 2023
A brand-new intelligent solution – All-In-One System (AIOS) connects all touchpoints continuously plans measures, and optimizes creative performance to enable long-term marketing effectiveness. The…
July 7, 2015
Social TV is VivaKi’s proprietary real time solution that allows us to discover the most trending TV content and topics. The product offers in-depth…
July 6, 2015
Spark*, Dubai-based creative agency that is part of the Publicity Network, was awarded two special awards this year at Cannes 2015. At the Cannes-affiliated…
June 24, 2015
British entrepreneur, John Wilford, has launched a new marketing agency, JW International (JWI) to serve the Middle East region. This new business will be based on…
June 23, 2015
I’ll let you in on a little secret: My family and friends have no idea what I actually do at work. When I mention…
June 16, 2015
The production house was, once, a very defined roof under which a very defined set of people lived. They all knew their roles…
June 14, 2015
Blast off Upon the launch of Criteo’s new Dubai office, coming this summer, the company’s presence was felt at the recent ArabNet, where Communicate…
June 9, 2015
To improve media inventory and campaign quality, Havas Media Group announces the launch of a unique Meta Quality Barometer, based on a comprehensive, inclusive…
June 7, 2015
In late April, Omnicom announced the launch of its research agency, Hall & Partners, in the MENA region. Caroline Frankum, who was H&P’s managing…
June 4, 2015
At a recent International Advertising Bureau (IAB) video event in the UK, over 80 percent of participants said time spent with the brand –…
June 3, 2015
Tribe Global’s new Middle East presence is taking shape with the appointment of regionally based agencies TMH, Fusion 5 and LIGHTBLUE. Tribe Global is…
May 31, 2015
Total Communications, a Dubai-based PR agency that marks its 25th anniversary later this year, has formed a strategic partnership with Custard Communications, a UAE-based…
May 31, 2015
twofour54 recently held its first Government Connect event.