Today’s millennials are brands’ challenge and opportunity “We live in an amazing world and we waste it on the crappiest generation of spoiled idiots;…

“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we…

  Last year, Pepsi’s three-minute “Let’s Come Together” film for Ramadan was not only among the longest ads released in the Middle East for…

  It occurred to me when I was in Brazil for the World Cup that when the 2010 tournament kicked off in South Africa,…

BuzzFeed, the news and entertainment website best known for its pictures of cats, wants to expand into the Middle East with the launch of…