The power of social media continues to loom large over the Middle East’s television industry, especially throughout the Holy Month of Ramadan. We previously…

  WPP‘s global media agency Mindshare has set up a global wearable technology group called Life+ to help brands take advantage of the nascent…

  Global digital performance advertising company Criteo  has announced that its in-app measurement solution, AD-X Tracking, is working with Twitter as part of the Mobile App…

  At 5 pm on the Fourth of July, forty-odd members of Team Adidas were watching the kick-off of the Colombia vs. Brazil quarterfinal…

Since its launch less than six months ago, #MyDubai, an Instagram initiative launched by His Highness Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum to…