May 26, 2024
Elevating Humanity & Connection are Key Brand Opportunities for 2024
VML launches the tenth edition of ‘The Future 100: 2024’ with the world’s first virtual futurist who can answer real-time questions about the trends…
Events & People
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May 26, 2024
The Rise of Virtual Influencers to Disrupt the Influencer Marketing Industry
By Dave Ansari, Entrepreneur, Creative Director, Business Strategist | Dream Farm Agency
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May 26, 2024
The Oscars of Marketing Effectiveness
Embracing the Oscar’s theme, the 14th edition of the MENA Effie Awards honored more than 90 icons of marketing effectiveness. As per tradition, Communicate…
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May 26, 2024
The Dawn of a Progressive Agency Culture
As agencies navigate critical junctures, agency culture surfaces as both the catalyst for innovation and the melting pot of its shortcomings. Communicate sat down…
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May 26, 2024
Unveiling Saudi Arabia’s Media Landscape
By Athanas Jamo, Chief Client Director, and Jean Pierre Sakr, Research Analyst, Ipsos.
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How Integrating User Experience Enhances Digital Marketing Campaigns
By Fadi Ali, Senior Managing Consultant in UX & Research at RBBi
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FIFA World Cup Fans in UAE & KSA Expect an Increase in Spending During the 2022 World Cup
FIFA World Cup Qatar 2022 has created a lot of excitement amongst sports enthusiasts across the globe. With the first match set to kick…
Read moreMay 26, 2024
3 Things I Learned about LinkedIn Audio Events
By Jonathan Ashton, Integrated Industrial Marketing Communications Professional
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Google’s Brand New Travel Insights Tools Now Available for the MENA Region
On World Tourism Day, Google is launching two free tools to help the travel industry in the Middle East and North Africa identify timely…
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May 26, 2024
Here’s How Plus Company is Empowering its Employees with NFTs
Found in 2021, Plus Company is an alliance of creative brands and agencies with over 25 agencies under it. Earlier this month, they announced…
Read moreMay 26, 2024
Influencer Marketing by Brand Ripplr: How Brands Can Level Up their Influencer Marketing Campaigns during Cyber Month
By Nadine Salameh, Campaign Director at Brand Ripplr
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Secrets to Grow and Expand Businesses Quickly
By Nathan Farrugia, Managing Director of Vistage
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Majid Al Futtaim Launchpad Accelerator Program Announces SME Winners to Join Ecosystem
In partnership with Microsoft and AstroLabs, Majid Al Futtaim’s Launchpad program enters an exciting new phase, having successfully identified ambitious brands for a unique…
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May 26, 2024
Havas’s ‘Red Impact’ on the MENA Region
Last week, Red Havas launched ‘Red Impact,’ a new offering that brings together its environmental, social, and corporate governance (ESG) capabilities from across the…
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May 26, 2024
Asda’s BCW Reveals Findings From the 14th Annual Arab Youth Survey
The 14th annual Arab Youth Survey commissioned by Asda’a BCW finds 57% of the respondents saying that the UAE was their model nation, driving…
Read moreMay 26, 2024
Here’s How YouTube is Boosting its Creator Economy
At its inaugural “Made on YouTube” event, the platform revealed that over the last three years, YouTube has paid creators, artists, and media companies…
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May 26, 2024
MENA Tech Highlights Importance of Students in Development of Competitive Esports Environment
With the MENA region leaning into the esports and the gaming industry, Pérez discussed how it plays a key role in the education sphere.
