Head of Marketing and Operations, VMLY&R MENA

Client Service Director at Memac Ogilvy Riyadh

The summit brought together over 300 attendees including C-level advertisers and marketers, Saudi Content Creators, and leading brands and agencies in the Kingdom.

By Baha Hamadi, Vice President Communications, Deep Knowledge

The strategic partnership between Anghami and Spotlight will bridge the gap between offline and online by providing access to exclusive concerts via Anghami’s live video…

Blockchain technology is finding its way into digital advertising.

By Samer Saad, Regional Manager – Middle East, AppsFlyer

For artists, brands, and gamers, the metaverse is a living reality. Travis Scott’s Fortnite concert was attended by 27 million; JP Morgan just signed…

Currently, the majority of virtual real-estate purchases are being made for the purpose of ‘flipping’ to turn a quick profit, but this looks set…

By Lisa Pierre Louis, Madeleine Bayer, and Lulu Zhong

The Ministry of Communications and Information Technology (MCIT) has partnered with Meta in support of its vision to transform Qatar into a digitally enabled…

The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code…