Accenture’s Interactive Lead for the Middle East, David Fregonas explains how marketers can give a direction to their curiosity about the world of Metaverse.

Meta announces the expansion of its tools and policies to provide transparency and control on electoral and political ads to more countries around the world,…

The agreement concluded in Riyadh between Mr. Salem Al Hindi, CEO of Rotana Music Holding, and Eddy Maroun, Anghami’s Co-founder and CEO and will…

Supported by the Dubai chapters of the Asia Pacific Association of Communications Directors (APACD), and the Public Relations Communications Association (PRCA), the awards will…

The MENA Effie Thought Leadership Program makes a comeback this year with the theme of Emotion and Automation.

Here are 5 steps that marketers and businesses can adopt during Ramadan to get discovered by their target audiences.

The Starbucks Rewards app has arrived in the UAE and Horizon FCB Dubai amplified the launch by lighting up the Burj Khalifa.

By Asiya Ali, Managing Director at MKV Digital

Mediaquest becomes the first media organization in the region to join forces with UN Women’s Unstereotype Alliance’s UAE Chapter.

Isobar UAE, a Dentsu company, has secured the digital creative mandate for Hardee’s, the American fast-food chain operated by Americana Group across the MENA…

WARC in partnership with Cannes Lions, the Advertising Association, and Ad Net Zero, launched the WARC Sustainability Hub, a one-stop resource to help marketing practitioners worldwide…

Mai Salama, the Founding Partner of Creative Industry Summit reveals to Communicate the shortlisted tracks for discussion in the upcoming KSA edition.