Data gathered by mobile marketing platform, Appsflyer observes a 43% spike in consumer spending across mobile retail apps.

Following the launch of the Shorts feature in July, the creator fund in MENA will help support the next generation of mobile creators on…

200 industry-leading experts in digital currencies, crypto, NFT, and blockchain technologies will discuss the future of a rapidly growing global digital space on December 15-17.

The annual event makes a grand comeback after a year. This edition was all about breaking away from traditional thinking and strategizing to build…

Hill+Knowlton Strategies scooped 24 awards, followed closely by Weber Shandwick MENAT with 23.

Technology is making data-driven marketing more transparent and accountable, says Ihab El Yaman, Co-Founder and CEO of MEmob+.

The global communications powerhouse welcomes two new hires as a part of its regional team.

13th edition of the only marketing effectiveness awards program celebrating best-in-class work from the region comes back with a bang after a one-year pandemic-related…

Global Black Friday study reveals UAE & KSA shoppers are among the highest spenders.

By Guy Taylor, former MEPRA Chair & Managing Partner at Taqarabu Hybrid Communications

The report is designed to help the community stay safe while having fun on TikTok.

Tawasal Expo 2020 special series meets with the event’s partners and key players.