February 8, 2023
ADMAF Signs Cooperation Agreement With Sky News Arabia Academy
The Abu Dhabi Music & Arts Foundation (ADMAF) announced signing a cooperation agreement with the Sky News Arabia Academy in line with its vision…
Events & People
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Read moreFebruary 7, 2023
Ramadan 2023: TV and TikTok Marketing Mix to Deliver 21% Higher Brand Impact
A meta-study commissioned by TikTok in the MENA region found that TikTok provides the highest incremental exposure to TV compared to other video platforms.…
Read moreFebruary 6, 2023
TikTok Updates Account Enforcement System
Under the new system, offending accounts will accrue strikes as the content is removed.
Read moreFebruary 3, 2023
Netizency’s Social Recap: January 2023 Trends
Ala Shashaa, Data and Insights Director at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public…
Read moreJanuary 30, 2023
WARC & The Marketing Society Launch The Effective CMO Program
WARC, the global authority on marketing effectiveness, and The Marketing Society, the global community of progressive marketing leaders, have joined forces to form a new…
Read moreDecember 31, 2020
What Will the Events Industry Look Like in 2021?
Safwan El Roufai, Executive Vice President for Geometry MENA shares his thoughts on what to expect from the live events industry in 2021.
Read moreDecember 30, 2020
Taking Events in the 3D Dimension
How hybrid platforms are the future of the events industry in the GCC.
Read moreDecember 29, 2020
2021: What’s Next After the Year of Streaming
Communicate spoke with Richard Fitzgerald, CEO & Founder of Augustus Media, to discuss what’s in store for the streaming business in 2021.
Read moreDecember 28, 2020
Recognizing Digital Excellence During Covid-19
MENA Digital Awards’ Christine Battikha explains how digital advertising came up with particularly great work.
Read moreDecember 27, 2020
What Will the Communications Industry Look Like in 2021?
ASDA’A BCW’s Sunil John explores what’s in store for the communications industry in 2021.
Read moreDecember 24, 2020
How Will E-Commerce Evolve in 2021?
Sachinn J Laala and Richard Nicoll, CEO and Chief Commerce Officer & Managing Director at Liquid, share their thoughts on the state of the e-commerce…
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December 20, 2020
MEPRA’s Sabrina De Palma : ” COVID-19 Played a Huge Role in Showcasing How Creative, Agile, and Innovative our Industry Can Be”
Communicate chats with Sabrina De Palma, Executive Director, MEPRA to learn how MEPRA set up their annual awards show in the era of COVID-19.
Read moreDecember 17, 2020
The Acceleration From an Unexpected Slowdown
Elie Khouri, Chairman & CEO of Omnicom Media Group MENA, shares his 2021 industry predictions for the region following a year of unparalleled unpredictability.
Read moreDecember 13, 2020
The Global End of Year Forecast by GroupM
The report looks at 2020’s impact on various advertising mediums.
Read moreDecember 10, 2020
Manuel Bordé Promoted to Global Chief Creative Officer of Geometry/VMLY&R COMMERCE
Global position to lead brands into the next great era of creative commerce.
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December 10, 2020
Emirates Airline and Visa’s Mohammed Ismaeel Crowned Winners at Inaugural GCC Awards from The Marketing Society
Emirates Airlines and Visa’s Mohammed Ismaeel have been unveiled as the first winners of The Marketing Society Awards GCC at an inaugural ceremony which…
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December 10, 2020
Facebook’s Plans for 2021
Communicate attended a virtual press briefing to understand Facebook’s plans for 2021.
