September 30, 2022
FIFA World Cup Fans in UAE & KSA Expect an Increase in Spending During the 2022 World Cup
FIFA World Cup Qatar 2022 has created a lot of excitement amongst sports enthusiasts across the globe. With the first match set to kick…
Events & People
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Read moreSeptember 29, 2022
3 Things I Learned about LinkedIn Audio Events
By Jonathan Ashton, Integrated Industrial Marketing Communications Professional
Read moreSeptember 28, 2022
Google’s Brand New Travel Insights Tools Now Available for the MENA Region
On World Tourism Day, Google is launching two free tools to help the travel industry in the Middle East and North Africa identify timely…
Read moreSeptember 27, 2022
Here’s How Plus Company is Empowering its Employees with NFTs
Found in 2021, Plus Company is an alliance of creative brands and agencies with over 25 agencies under it. Earlier this month, they announced…
Read moreSeptember 27, 2022
Influencer Marketing by Brand Ripplr: How Brands Can Level Up their Influencer Marketing Campaigns during Cyber Month
By Nadine Salameh, Campaign Director at Brand Ripplr
Read moreJune 17, 2019
Digital Ads Account For More Than Half The Worldwide Market
By I-Hsien Sherwood Global ad sales growth will continue to slow this year, according to a new report from ad forecaster Magna. Ad revenue…
Read moreJune 11, 2019
Fortnite Emerges As A Social Media Platform For Gen Z
By George P. Slefo A new study suggests that Fortnite has more in common with Facebook than Call of Duty, with the massively popular…
Read moreJune 4, 2019
Machines Can Write!
All around the world, machine-generated articles are finding their way from newsroom to readers. The first newspaper to ever publish an article written by…
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May 28, 2019
How Can We Be Better Feminists As Marketers?
By Divya Ariga As virtuous as the “We should all be feminists.” $860 t-shirt from Dior may be, it does not attempt to look at…
Read moreMay 28, 2019
The Post-Digital World – Are you really ready for what comes next?
By Alex Maalouf Let’s forget all of the buzz words. Instead, let me ask you this. How much do you rely on the internet?…
Read moreMay 12, 2019
The Closed Nature Of The Open Web
By Justin Choi The world wide web celebrated its 30th birthday this past spring. That’s three decades’ worth of growth and evolution for an experiment…
Read moreMay 11, 2019
Say Goodbye To Gated Content And Hello To Conversation
By Drew Neisser If Dave Gerhardt had his way, those annoying lead-generation forms that incessantly pop up on most B2B websites would simply disappear.…
Read moreMay 8, 2019
Face To Face Collaborates With Expo2020
Dubai-based agency Face to Face has collaborated with Expo 2020 Dubai to create the event’s first advertising campaign featuring global ambassador Lionel Messi, the…
Read moreMay 5, 2019
Twitter Launches #StartWithThem and #TwitterFronts Ahead Of Ramadan
By Elías Jabbe Twitter celebrated the regional launch of its global #StartWithThem and #TwitterFronts initiatives in March and April in both Dubai and Riyadh.…
Read moreApril 30, 2019
MMA Tackles Industry Trends at Impact Forum
By Elías Jabbe Pertinent topics such as mobile advertising, digital publishing and influencer marketer were discussed and further analyzed during the Mobile Marketing Association’s…
Read moreApril 29, 2019
Mobile Marketing Association hosts #ShapeTheFuture Forum in Dubai
By Elías Jabbe The Mobile Marketing Association returns to Dubai today to host the latest edition of one of its signature events: MMA Impact…
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April 28, 2019
Role Of Media Trader In Programmatic Advertising
The role of media trader is to buy advertising space to reach on the precise audience only, using a strategy that will help in…
