September 8, 2022
Dubai Women’s Run Appoints Catch Communications as PR Partner
The agency will run PR & comms for the ninth edition of the event.
Events & People
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Read moreSeptember 7, 2022
How Can Advertisers Make the Best of Twitter on Saudi National Day
The 92nd Saudi National is just around the corner. It is a celebration of pride and honor for the nation’s people but it’s also…
Read moreSeptember 6, 2022
Exclusive First Look: YouGov Releases Recommend Rankings 2022 for UAE and KSA
Travel and sportswear brands continue to dominate the rankings yet another year in the UAE while homegrown brands occupy the top three ranks in…
Read moreAugust 30, 2022
Young Gamers are Globally Embracing the Metaverse
New research from Bain & Company shows young gamers are spending more time and money in the metaverse, paving the way for the future…
Read moreAugust 29, 2022
MENA Tech Brings Back The “Next World Forum” in KSA
MENA Tech (a company of GGTech) will be participating in the region’s foremost gaming and esports event, “The Next World Forum,” which will be…
Read moreDecember 14, 2018
How advertisers can stay ahead with digital video
By David Spencer, commercial director MENA, FreeWheel Video advertising is a highly engaging format and with digital video revenues and viewership across MENA set…
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December 12, 2018
Analytics 101 for Influencers: The Crash Course Nobody is Talking About
By Mayank Garg, Head of MediaCom Beyond Advertising, MENA The hottest buzzword of 2018 is quite certainly ‘influencers’. It doesn’t matter if they actually…
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December 9, 2018
Havas Paris and Dubai win COFREX tender for Expo 2020 Dubai
Havas Paris has won the tender to work with the COFREX (French Exhibition Company) to enhance its influence strategy for the French Pavilion at…
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November 28, 2018
Agency of the future: survival of the fittest
Image Credit: Illustration by Josh McKenna Two thousand eighteen is the new 1859, says Michael Kassan, MediaLink chairman and CEO. It was, of course,…
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November 21, 2018
Omnicom Media Group’s latest step to fighting ad fraud
Mobile ad fraud is on the rise and is estimated to have doubled since last year. Juniper Research has estimated that advertisers will lose some…
Read moreOctober 31, 2018
3 things to know about the company FutureTech media just acquired
Future Tech Media, an emerging market-focused digital solutions and technology business today announced the acquisition of Adzouk, a Middle East premium digital advertising network.…
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October 30, 2018
Everything is digital! But what about on-ground events?
By Jo Webber, commercial director at GES Middle East, full-service events and exhibitions provider The world is undergoing a radical change, and digitization is…
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October 22, 2018
5 questions with Christos Solomi on programmatic TV
Christos Solomi is the executive director of programmatic at Omnicom Media Group MENA. 1. To a layperson, how would you explain programmatic TV? Most…
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October 18, 2018
Oath brings RYOT to the MENA region
Through a strategic partnership with Connect Ads, Oath, a Verizon subsidiary, is bringing global creative studio RYOT to the MENA market. The studio, which…
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October 18, 2018
Are ‘women empowerment’ initiatives actually empowering women?
Not even close, say some of the region’s top marketing talent at The Marketing Society’s latest Brave Conversations… ‘Brave Conversations’ is a series of…
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October 16, 2018
EXCLUSIVE: Fadi Maktabi on matters of the heart (and science)
This media agency, for lack of a better term, has neither the word ‘media’ nor ‘agency’ in its name.
Read moreOctober 16, 2018
VIDEO: Why Saudi Twitter users are big on shopping in November
Active user minutes increase by 12% – video active user minutes increase by 18% in Saudi 60% Saudi Twitter users have shopping plans specifically for November…
