MENA Market Place (MMP) describes itself as a “premium programmatic advertising marketplace enabling leading publishers and premium brands to better monetize their digital advertising…

In May 2018, pharma and consumer-health giant GlaxoSmithKline started reviewing its massive global media account. The review included Dentsu and two incumbents – Omnicom’s PHD and…

Facebook says it discovered a security breach earlier this week that affected almost 50 million accounts – out of the over two billion accounts…

Last week, we published a piece by Alex Malouf who manages corporate communications for P&G across the Indian Subcontinent, Middle East and Africa. He…

Ali Azarmi started his career in Advertising in 1987 in Publcis Graphics London Office and came to Dubai in 1993. He was the executive…

Choueiri Group’s AMSI recently announced its latest appointment as media representatives for the General Entertainment Authority (GEA) of Saudi Arabia. The tie-up effectively enables…

(Image: Jack Dorsey and Sheryl Sandberg testify before the Senate Intelligence Committee. Credit: Bloomberg) Facebook chief operating officer Sheryl Sandberg and Twitter CEO Jack…

BPG Group celebrated its recent rebrand and renewed business restructure at the company’s 25th offsite on the QE2 floating hotel in Dubai. The Group…

Twitter, Facebook and Google have all been developing new ways of handling political ads since the 2016 election, when all the platforms were abused by bad…

The one executive who has persistently stood out as the likely successor to Martin Sorrell at WPP, Mark Read, is set to officially take…

For the past year, select Google advertisers have had access to a potent new tool to track whether the ads they ran online led to…

By Elías Jabbe The summer is usually considered a calm time in the Gulf countries, when business grinds to a halt and vacations are…