August 19, 2022
AI and Decision-Making: Balancing Accountability and Performance
By Professor Paul Hopkinson, Head of Edinburgh Business School at Heriot-Watt University Dubai and Academic Director for Heriot-Watt Online
Events & People
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Read moreAugust 17, 2022
Emirates NBD Launches Global call for Metaverse Start-ups
The initiative is lined with the Dubai Metaverse Strategy aimed to position Dubai in the top ten metaverse economies of the world
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August 16, 2022
Twitter Introduces New & Updated Performance Advertising & Measurement Solutions for Advertisers
Twitter announces the launch of Twitter Pixel, Conversion API, and App Purchase Optimization globally to all Twitter Advertisers. The social media giant counts this…
Read moreAugust 16, 2022
Hypermedia Joins OOH Intelligence Platform Streach
The move is part of a strategic agreement with Abu-Dhabi-based Seventh Decimal, putting audience measurement at the core of out-of-home trading.
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August 16, 2022
ExploreTECH Appoints Obada Jandali as CMO
ExploreTECH is a technology marketplace for the MEA’s hospitality and travel industry. The platform provides a channel for hospitality and travels technology suppliers to…
Read moreAugust 21, 2018
Is blockchain the solution to ad tech’s transparency dilemma?
By Puja Pannum, managing director at Blis MENA We can learn a great deal from the flurry of recent data scandals striking companies of…
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August 14, 2018
Grey MENA wins big government account
Grey infamously lost the Revlon account globally as the cosmetic brand took creative duties in-house. But, closer home Grey MENA scored a big win…
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August 8, 2018
Thinking of starting your agency? Read these 14 tips
Successful independent agencies can make their larger peers seem bloated and inefficient. But is it easy to just start an agency from the ground…
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August 2, 2018
Behind Burberry’s first logo change in 20 years
Burberry has changed its logo for the first time in 20 years, revealing the new look via an Instagram post. The British heritage brand’s…
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July 27, 2018
This e-commerce giant is making almost $5bn in ad sales
Amazon’s advertising business continued its ascent last quarter, hitting $2.2 billion in revenue – a growth rate outpacing even optimistic forecasts for the company.…
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July 26, 2018
5 steps for brands to survive in a female-powered future
By Faith Popcorn, futurist, author, founder and CEO of marketing consultancy BrainReserve Twenty years ago, I said a revolution is coming in which women…
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July 22, 2018
This move just made it easier for Snapchat to get on the media plan
Snapchat and Nielsen, doubling down on their partnership, are now offering marketers the ability to make targeted ad buys based on offline data, in…
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July 11, 2018
Move over Snapchat. There’s another player bringing AR ads.
We recently reported that Snapchat is testing new Shoppable Snap Ads, a format it is first using to promote its Spectacles camera sunglasses. Also, Snapchat…
Read moreJuly 10, 2018
4 things to consider before starting with live video on Facebook
Powered by Meltwater Middle East Since the introduction of Live Video on Facebook last year, brands, influencers and individual users alike have been using…
Read moreJuly 8, 2018
“The best way to market to women is NOT to market to women”
Recently, Twitter held a half-day event bringing together agencies, brands and publishers to shed light on female Twitter users’ behavior, mindset, and habits. With…
Read moreJuly 7, 2018
WPP and Sorrell’s battle for this agency could cost him his shares
A battle between WPP and Sir Martin Sorrell’s new agency, S4, to acquire Dutch digital production company MediaMonks is turning ugly, with WPP threatening to…
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July 4, 2018
ABG out to tackle women and kids… in advertising
The Dubai-based marketing and advertising industry body Advertising Business Group (ABG) has announced its plans to tackle a number of key industry issues and…
