August 15, 2022
beIN Sports &Twitter Partner Ahead of FIFA World Cup Qatar 2022
Twitter secures official content from every match to share with MENA-based fans throughout the tournament.
Events & People
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August 11, 2022
Starzplay Launches New Sports Offering
Starzplay Sports aims to disrupt live sports streaming in MENA.
Read moreAugust 11, 2022
Ti22 Films Set to Produce a Live Show Dedicated to The World Cup
As the World Cup Season continues to pick pace, locally based production house, Ti22 Films announces the launch of a television show which will…
Read moreAugust 9, 2022
Marketing Society Announces New Leadership Board for Abu Dhabi
Following its launch in Abu Dhabi, The Marketing Society has announced its new leadership board for the emirate.
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August 9, 2022
Netizency’s Social Recap: July 2022 Trends
Ala Shashaa, Analytics Manager at the regional digital marketing agency Netizency, shares with Communicate a social recap analyzing the discussions in the GCC’s public sphere and…
Read moreJuly 3, 2018
What ‘TBWA Facebook Foundry’ means for the agency of the future
TBWA has partnered with Facebook for a custom training program that will be rolled out across its offices in Africa, Middle East, Turkey, Central…
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June 30, 2018
4 lessons e-commerce retailers need to learn from physical stores
By Meghna C. Hazarani, senior UX analyst, RBBi Last year I got the opportunity to work on an e-commerce site which was not only…
Read moreJune 25, 2018
Is this World Cup sponsorship doing more harm than good?
The World Cup is a huge global phenomenon with more than 3 billion people watching it in 2014. This year, with the participation of…
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June 24, 2018
Fancy watching the World Cup in an Uber?
With 75 percent in the GCC considering themselves “extreme football fans,” it’s no surprise that the FIFA World Cup is garnering massive viewership from…
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June 24, 2018
“I’m really focused on WPP more than I am on what Martin is doing.”
Wunderman Global CEO Mark Read was thrust into the spotlight in April when WPP announced that CEO Martin Sorrell was stepping down amid an unspecified…
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June 22, 2018
Cannes is “back to business”: The Diet Coke edition
(Image credit: Illustration by Tam Nguyen/Ad Age) By Brian Braiker, editor, AdAge W. Somerset Maugham was onto something in 1941 when he wrote “the Riviera…
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June 22, 2018
Why this ad man doesn’t attend Cannes. Ever.
Do you do the Cannes Cannes? By David Parkinson, co-founder, Brave & Heart I went to Cannes Lions. Once. It started well: flight into Nice,…
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June 21, 2018
74% of digital video budgets are being wasted on this format. Here’s where you should spend instead.
75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until…
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June 19, 2018
EXCLUSIVE RAMADAN INSIGHTS PART 3: Was your campaign a HIT or a MISS?
The holy month of Ramadan is an introspective and spiritual time of the year, when people fast, pray, change their daily routines, catch up…
Read moreJune 18, 2018
REVEALED: A new way of reaching your consumers
30% of audiences are estimated to block ads in 2018, in the US alone. 40% dislike Facebook ads 70% dislike mobile ads These numbers…
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June 14, 2018
This is Ogilvy’s 4th big announcement this year
Following last year’s controversy that saw Patou Nuyteman replaces Edmond Moutran as Memac Ogilvy’s CEO, the agency has been on a roll. Just recently, the…
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June 12, 2018
EXCLUSIVE: Q&A with Publicis Media’s Alex Saber
On May 24, Publicis Groupe unveiled Marcel, its AI-powered platform that “advances transformation of the Groupe from a holding company to a platform, ushering…
