July 1, 2022
Chainalysis Report: Real Estate & Gaming are Growing in the Metaverse
For artists, brands, and gamers, the metaverse is a living reality. Travis Scott’s Fortnite concert was attended by 27 million; JP Morgan just signed…
Events & People
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Read moreJune 30, 2022
Twitter Launches Branded Likes in KSA
By Lisa Pierre Louis, Madeleine Bayer, and Lulu Zhong
Read moreJune 30, 2022
Qatar’s MCIT Partners with Meta Aiming Growth of Digital Innovation Ecosystem
The Ministry of Communications and Information Technology (MCIT) has partnered with Meta in support of its vision to transform Qatar into a digitally enabled…
Read moreJune 28, 2022
ANA, WARC & LIONS Announce Partnership to Create a Global Business Practice for Creative Effectiveness
The ANA, WARC, and LIONS have announced a unique long-term research partnership to create a global framework that guides and supports brands in ‘Cracking the Code…
Read moreJune 23, 2022
Markettiers MENA Appoints New General Manager to further bolster the team
Cheryl King steps down from her role as Managing Director to launch a consultancy specialized in supporting technology brands.
Read moreFebruary 28, 2018
From tractors to BMWs, IoT goes mobile
One can’t talk about mobile technology without, well, mobility. And as it happens, mobility was a big theme on the first day of Mobile…
Read moreFebruary 25, 2018
What readers can expect from Aletihad’s partnership with The Wall Street Journal (WSJ)
Abu Dhabi Media’s Aletihad newspaper has entered into a commercial partnership with The Wall Street Journal (WSJ). This partnership will enable Aletihad to leverage…
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February 23, 2018
Why Kuwait-based Caviar is amping up its Middle East expansion
L: Haitham Al-Hajji, Founder and R: Marwan Saab, MD and ECD at Caviar Kuwait-based advertising agency, Caviar, has confirmed that it is to open…
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February 22, 2018
The 3+1 pillars of content marketing
By Alex Ionides, managing director of Silx This article focuses on what I call the ‘3+1’ pillars of content marketing, which we use for…
Read moreFebruary 22, 2018
Aeroplane tragedies – the ultimate crisis communications challenge
By Victoria Cross, head of business resilience at Instinctif Partners on managing crisis communications Managing any crisis is demanding, but of all the crises…
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February 19, 2018
Which platform is taking Facebook’s Gen Z audience?
Facebook is not just losing its audience, it’s losing its youth. The social network is expected to shed 18-to-24-year-old users this year for the…
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February 16, 2018
How Twitter and Emaar teamed up to promote Dubai
The biggest success of Emaar’s partnership with Twitter is its New Year’s Eve festivities in Dubai for the second consecutive year, which enabled live…
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January 31, 2018
Put your money where the data is!
By Danielle Jamal, communication director, Leo Burnett It’s been three years since I landed in the UAE and the same question still comes to…
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January 3, 2018
Omnichannel personalization: why and how to get it right
By Stephane Paraiso, managing director of Azur Digital Long before the Internet and mobile phones, consumers have been accustomed to personalized relationships in their…
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January 3, 2018
What is going on with telcos and data?
By TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA Telco data provides user level, location data married with contextual…
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January 3, 2018
What does innovation really mean?
TJ Lightwala, head of Future Adaptive Specialist Team (FAST) and Performance, Mindshare MENA, spells out the real meaning of innovation in today’s media landscape…
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December 17, 2017
What’s going on in the world of adtech and martech?
In a world not so far away, the Internet was born.
