June 22, 2022
How AstraZeneca Rebuilt Chronic Disease Awareness
AstraZeneca and McCann Health recently launched a campaign to raise awareness for Chronic Kidney Disease (CKD). Here’s how they educated a fashion-forward audience about…
Events & People
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Read moreJune 21, 2022
MENA Digital Awards Announces 2022 Winners
The awards will be launched in the KSA in 2023 with more categories.
Read moreJune 21, 2022
The Marketing Society Announces Gender Equality Program
‘Bridging The Gender Gap And Accelerating Female Leadership’ seeks to bridge the gap between men and women in the industry.
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June 20, 2022
Entourage Plans Egypt Expansion
The comms agency has already worked on large campaigns for this market.
Read moreJune 20, 2022
YouGov Study: Uncovering the Socially Responsible Sports Fan
YouGov’s new report, Global Sports 2022: Uncovering the Socially Responsible Sports Fan, is an in-depth analysis of the sports fan of today, their profile…
Read moreDecember 13, 2017
Kwanko launches in Dubai
Founded in 2003 and headquartered in Paris, Kwanko is an online performance advertising company.
Read moreDecember 4, 2017
Twitter introduces in-stream video ads in MENA
With 2.15 billion digital video viewers, representing 29 percent of the global population, in 2017, it’s no surprise that advertisers – and publishers –…
Read moreOctober 30, 2017
How to work successfully with procurement departments
By Natalie Crampton, managing director of TEC Procurement departments and their preferred supply chains are behind everything we use today, right from our everyday…
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October 29, 2017
OSN and Dubai Customs use gaming to educate kids about piracy
In partnership with Dubai Customs, OSN has launched a content protection VR game at KidZania Dubai to educate kids regarding piracy. The objective of…
Read moreOctober 25, 2017
A recap of Twitter4Performance
On October 11, Twitter MENA held its Twitter4Performance event, which brought together its partners to discuss its Ads API ecosystem. The Twitter Ads API…
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October 11, 2017
BUZ unveils integrated comms service, ICE
BUZ Management and Marketing Consulting (BUZ MMC), a Dubai-based full-service marketing, PR and events agency, has unveiled its new “integrated communications expertise” concept with…
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September 28, 2017
What does Twitter’s new 280-character limit mean for regional brands?
Yesterday, Twitter announced that it is testing 280-character tweets. The option is randomly offered to certain users. Of course, Twitter and rest of the…
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September 25, 2017
Why now is the time to jump onto the e-commerce wagon
The e-commerce landscape has seen a great deal of movement in the past year. November 2016 saw the announcement of Noon.com – which is…
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September 10, 2017
Everything you need to know about online video
In May 2016, YouTube launched the first edition of The Lantern, an award program to recognize the work of creative and media agencies, as…
Read moreAugust 17, 2017
Tips for NGOs on how to establish a strong brand positioning
By James Pass, managing director and creative principle, JPd In the Year of Giving, declared by President His Highness Sheikh Khalifa bin Zayed Al…
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August 15, 2017
Demystifying paid search for brands
By Hannes Ben, chief international officer at Forward3D Paid search has established itself as an essential part of any brand’s digital marketing strategy, yet…
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August 9, 2017
Avi Bhojani, CEO of BPG Group, on surviving advertising
Over the past year, geopolitical situations and economic challenges have left their mark on businesses across the globe, increasing the pressure on creative, media…
