June 17, 2022
Chainalysis Report: New Layer 1 Blockchains Are Expanding The DeFi Ecosystem
The second phase of the Chainalysis report reveals that new Layer 1 blockchains perceived to solve Ethereum’s problems have been billed as “eth killers”…
Events & People
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Read moreJune 14, 2022
Edelman Hires Senior Sustainability Expert
Eleanor O’Keeffe joins Edelman EMEA from her role at COP26.
Read moreJune 13, 2022
What are Tomorrow’s Consumers Truly Thinking?
The Gen-Alpha (8-15 years old) have missed out on two formative years due to the pandemic. While the lockdowns were hard on everyone, their…
Read moreJune 8, 2022
Twitter Talks Football Ahead of FIFA World Cup Qatar
A new study brings insights into online perceptions surrounding the tournament. About 53 million football-related tweets were recorded year-to-date
Read moreJune 8, 2022
Everything You Need to Know from Apple’s WWDC 2022 Conference
Apple’s annual WWDC conference started strong on the 6th of June, announcing a list of updates in the upcoming iOS 16 and announcing an…
Read moreAugust 7, 2017
How Qatar’s Al Jazeera is damaging Arab influence through biased reporting
In early June, six Middle East countries – UAE, KSA, Egypt, Bahrain, Libya and Yemen – severed diplomatic ties with Qatar. Since then, there…
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August 3, 2017
Will Amazon bring the Prime Day excitement to Souq.com?
By Sanjit Gill, General Manager, ICLP While many of us have been busy preparing our summer getaways, one retail event has been dominating the…
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August 2, 2017
DMS signs partnership with STEP Group
DMS, which serves as the official digital arm of Choueiri Group, has partnered with STEP Group with offices in Dubai, Beirut and Cairo. The…
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August 1, 2017
From Mad Men to Sad Men
A veteran who has been in the industry for more than 15 years and a marketing strategist turned adman reminiscing about the past and…
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July 24, 2017
Mobile and video in position for marketers ahead of football’s biggest tournament
With one year to go until the final of the 2018 FIFA World Cup, Facebook’s head of brand advertising at Facebook Middle East, North…
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July 19, 2017
Absolute Communication wins PR and digital account of RSG International
Absolute Communications Group (ACG) has won the digital and PR account of RSG International, a UAE-based business group with interests in the property development,…
Read moreJuly 6, 2017
Motor Shows: The Digital Battleground
By Rich Rust, Co-founder Brave & Heart, Digital Management Consultancy & Automotive specialists For the automotive industry, the idea of a quiet summer is…
Read moreJuly 2, 2017
Will cryptocurrencies open new avenues for brands?
By Danish Ejaz, Brand Evangelist at penumbra In not so recent past, I was introduced to a social network which incentivizes its user for engagement by…
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June 28, 2017
The seismic shifts in brand and marketing
By Rakesh Kumar, CEO, Human Films There are seismic shifts in the brand and marketing business. The hot topic today is the debate around…
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June 21, 2017
Facebook celebrates MENA winners of Bots for Messenger Developer Challenge
Facebook selected 3 winners from the Middle East and North Africa (MENA) from 60 finalists as part of the first-ever Bots for Messenger Developer…
Read moreJune 20, 2017
Publicis Groupe and Alibaba form China Uni marketing partnership
Publicis Groupe has formed a partnership with Alibaba that will benefit the clients of Publicis Media, Publicis Communications and Publicis.Sapient. Alibaba’s Uni Marketing framework…
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May 30, 2017
DDB’s head of social on the ABCs of Facebook advertising
Dimi Karavasilis, social media director, DDB Spain, conducted a workshop at Socialbakers’ annual Engage event on “Facebook advertising: do you know your ABCs?”
