June 7, 2022
Here’s How L’Oréal Promotes Beauty in Diversity
In an exclusive interview, Communicate speaks to Reem Al Bishr, Corporate Affairs & Engagement Director at L’Oréal Middle East to unfold her approach toward…
Events & People
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Read moreJune 6, 2022
The Key to Successful Account Management in a High-Profile Situation
by Hagar Mahmoud, Account Director at Socialeyez
Read moreJune 2, 2022
The Future of Space Science and Communicating it in the Age of AI
With everything we’ve been through in the last couple of years, space takes up the least of our priorities. But is existence even viable…
Read moreJune 2, 2022
How Etisalat UAE Called on Dynamic Creative to Dial Up Lead Generation by 3.5X
By Tamer Alphonse, Head of Telecom & Lead Generation Business MENA, and Shinez Chalabi, Business Acceleration Head, at Google
Read moreJune 1, 2022
Intelligence Report: 62% Companies are Renewing their Long-Term CX Strategy
Brands in the Middle East are ready to bolster digital CX capabilities, 74% of them are set to invest above USD 200K finds the latest…
Read moreMay 30, 2017
Renault’s Matic Babnik on glocal strategies
Matic Babnik, digital communications coordinator at Renault, conducted a workshop at Socialbakers’ annual Engage event on “Strategize globally, engage locally” focusing on global strategies…
Read moreMay 30, 2017
How personality-based targeting can help brands
Vesselin Popov, business development director for the University of Cambridge Psychometrics Centre, delivered a fascinating keynote at Socialbakers’ annual Engage event on the accurately…
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May 30, 2017
Today’s marketing landscape in cartoons by Tom Fishburne
Now popularly known as the Marketoonist, Tom Fishburne started drawing cartoons on the backs of business cases as a student at Harvard Business School.…
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May 24, 2017
Snap Inc. launches Discover in MENA
Snap Inc. announced the launch of its Discover platform for Snapchatters in the MENA region. The platform will feature local content in Arabic produced…
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May 24, 2017
How Google plans to kill ‘last click attribution’
Google says it wants to rid marketers of their obsession with the last click before consumers buy things. Instead it aims to provide insights…
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May 18, 2017
Infiniti and OMD win at Festival of Media Global and MENA
At the recently held Festival of Media Global in Rome, OMD UAE received another trophy for its “Unleash your Potential” Infiniti Q50S campaign, taking…
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May 17, 2017
The Marketing Society celebrates first anniversary in the Middle East
The Marketing Society, a global network of 3000 senior marketers headquartered in the UK, marks the first anniversary of its Middle East chapter this…
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May 11, 2017
Mediaquest partners with Moat to ensure transparency
UAE-based digital, publishing and events company Mediaquest has partnered with third-party analytics firm, Moat. Accredited by the Media Rating Council (MRC), Moat specializes in…
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May 10, 2017
United Airlines and why organizations need to understand where crises can begin
By Alex Malouf, board member of MEPRA and IABC For a company whose tag line is “Fly the Friendly Skies”, there could have been…
Read moreMay 7, 2017
How mobile has disrupted PR
By Ross Bethell, director of strategy at CBPR The phenomenon that sees us attached to our phone screens for the majority of the day…
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April 28, 2017
House of Comms launches experiential division
Boutique firm House of Comms has launched its experiential division headed by Laura McCartney. McCartney, who has been in the region for seven years,…
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April 22, 2017
Blis and TVTY partnership enables personalized location-based ads
Global location intelligence company Blis is now stepping into a new frontier of geo-location-based mobile advertising through its partnership with TVTY. A “moment marketing company,”…
