Events & People
Read moreMay 18, 2022
Netizency’s Social Recap: April 2022 Updates
Social media platforms move as fast as their users. Every month, Netizency’s Digital Analyst Selim Njeim shares with Communicate all the relevant updates for your business…
Read moreMay 17, 2022
Stellantis Middle East Appoints Tales & Heads as Its Regional PR Communications Agency
The agency will lead corporate PR for Stellantis, as well as communications campaigns for its portfolio of automotive brands in the GCC, Levant, Iraq, and…
Read moreMay 12, 2022
Top 30 Leaders 2021: #8 Eddy Maroun / Elie Habib
Co-Founder & CEO / Co-Founder & CTO at Anghami
Read moreDecember 29, 2016
Is it time to say goodbye to the influencer craze?
It’s funny – or not – how social media clout can open up new business opportunities and revenue streams.
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December 27, 2016
Influencer influenza: 5 reasons why influencers are useless
Netizency’s managing partner Michael Maksoudian gives his take on the influencer influenza It’s time for marketers to get off the placebo, find a proper…
Read moreDecember 20, 2016
du warns social media users to think before sharing
du’s #PostWisely campaign – a public service movement consisting of videos and other social media content to drive awareness of the risks and dangers…
Read moreNovember 13, 2016
Reality check
In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller…
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November 11, 2016
UM MENA’s Rasha Rteil discusses the need for innovation in the agency’s new playbooks
“Calling me the head of innovation is too far-fetched,” says UM MENA’s head of innovation, Rasha Rteil, rather modestly. Innovation is present across the…
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November 10, 2016
Child’s play
This summer, while spending a long holiday with my kids, I was shocked by their media and technology consumption habits, which reminded me of…
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November 7, 2016
ITP Group launches digital division
ITP Publishing Group in expanding its scope with the launch of a new digital division, ITP Live. The division will extend the digital footprint…
Read moreOctober 30, 2016
Red Bull, JCDecaux and Dubai Airports team up for Red Bull Cliff Diving
With Dubai playing host to the season finale of the Red Bull Cliff Diving World Series,JCDecaux has teamed up with the brand and Dubai…
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October 24, 2016
What OMD UAE’s millennial (and non-millennial) want
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
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October 24, 2016
What BPG Maxus’ millennial (and non-millennial) want
Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…
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October 19, 2016
YouTube launches hub for Arab female creators, Batala
YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region.…
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October 8, 2016
Role models
Digital attribution has come into the spotlight owing to an increase in digital ad spend and the emphasis on the consumer journey. As the…
