May 12, 2022
UAE-based community for women entrepreneurs, Female Fusion introduced its first business directory for businesses across the MENA region that are owned and founded by…
May 10, 2022
Ads safety annual report reflects efforts to prevent malicious use of Google’s ads platforms.
May 9, 2022
The appointment follows two years of growth for the industry body.
April 27, 2022
Next will merge insight and creativity with innovation and emerging technology to create new customer experiences and unlock opportunities for brands and businesses.
October 2, 2016
In today’s information age, we are constantly exposed to media and content. What’s more, the information that we’re served is tailored to our interests.…
September 27, 2016
Meet the Snapchatters: Cortlan McManus, director of social, Starcom Ema Linaker, director of digital, Edelman Dabo Farah Shaer, content manager, UM Studios What is Snapchat?…
September 14, 2016
Last month, Instagram released its own Stories feature that directly competes with Snapchat. Influencers have quickly jumped on board and so have some brands.…
July 31, 2016
In your talk at Festival of Media MENA 2016, you spoke about millennials. Do you think marketers are ignoring other consumers by focusing only…
July 26, 2016
Your winning CV, glowing credentials, brilliant references and stellar endorsements have impressed, and you find yourself preparing to meet your employer of choice, with…
July 26, 2016
Dentsu Aegis Network today announced the acquisition of gyro, an independent global creative agency dedicated exclusively to business-to-business (B2B) marketing. Following this acquisition, Dentsu…
July 25, 2016
Facebook has recently announced new formats to advertise apps on the social network. With almost 90 percent of time on mobile being spent in…
July 24, 2016
Earlier this year, the CEO of one of the region’s leading agencies announced, almost nonchalantly: “Like it or not, we’re in a recession.” And…
July 13, 2016
While the month of Ramadan is regarded as a spiritual time for Muslims around the world, Twitter users took the conversation onto the social…
July 4, 2016
Global marketing and communications group Publicis announced the signing of a strategic partnership with internet giant Tencent earlier this week at the Viva Technology…
June 16, 2016
Cicero & Bernay Public Relations (C&B) is expanding its operation to KSA through a partnership with Jeddah-based public relations and social media agency Y&D…
May 22, 2016
Nike GCC has reaffirmed its six-year-long strategic partnership with J. Walter Thompson Dubai in the region.
