Netizency’s managing partner Michael Maksoudian gives his take on the influencer influenza It’s time for marketers to get off the placebo, find a proper…

du’s #PostWisely campaign – a public service movement consisting of videos and other social media content to drive awareness of the risks and dangers…

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller…

“Calling me the head of innovation is too far-fetched,” says UM MENA’s head of innovation, Rasha Rteil, rather modestly. Innovation is present across the…

This summer, while spending a long holiday with my kids, I was shocked by their media and technology consumption habits, which reminded me of…

ITP Publishing Group in expanding its scope with the launch of a new digital division, ITP Live. The division will extend the digital footprint…

With Dubai playing host to the season finale of the Red Bull Cliff Diving World Series,JCDecaux has teamed up with the brand and Dubai…

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…

Much has been said about millennials and what they want from their personal and professional lives. If popular notion is anything to go buy,…

YouTube has launched a new hub called Batala especially for female creators from the MENA, featuring more than 100 female creators from the region.…

Digital attribution has come into the spotlight owing to an increase in digital ad spend and the emphasis on the consumer journey. As the…

In today’s information age, we are constantly exposed to media and content. What’s more, the information that we’re served is tailored to our interests.…