POP COMMUNICATIONS WINS 2025 GULFOOD ACCOUNT

Dubai World Trade Centre (DWTC) has officially appointed UAE-based PR and Communications agency, POP Communications, to handle PR for Gulfood 2025, the world’s largest annual food and beverage sourcing event. Celebrating its milestone 30th edition, Gulfood 2025 will continue to drive innovation and transformation in the global F&B industry. POP Communications has been tasked with managing the press office, devising a comprehensive communications strategy, and leading media relations and influencer engagement efforts to amplify the event’s global impact.
The appointment marks a significant win for POP Communications, as the agency takes on the challenge of delivering impactful storytelling and building meaningful connections for one of Dubai’s most prominent events.