Talkin’ Bout a Revolution

All in all, brands’ attempts to milk the events mostly ended up in failure, perhaps because of their top-down approach, trying to emulate the market. By contrast, the best work came from independent designers like Dana Osman, who created an incredible “Currency for the Revolution;” and Mohamad Kaaki, who portrayed the crumbling economy directly on a Lebanese Pound bill – both designers who wanted to express how regular people feel, without a ‘branding opportunity’ in tow.