Al-Futtaim IKEA and Memac Ogilvy prove that love isn’t just for relationships, it’s also for the furniture that lasts through every chapter of life.
For Valentine’s Day, they launched a heartwarming campaign showcasing how IKEA furniture stands the test of time. From first apartments to family homes, these pieces are designed to last, offering the same comfort, style, and durability as life’s big transitions unfold.
The campaign highlights iconic IKEA products, like the BILLY Bookcase, BODBYN Drawer Front and PAX Wardrobe, that have been there for customers through single-hood, all the way to starting families.
Through a series of videos, Instagram carousels, and stories, Al-Futtaim IKEA and Memac Ogilvy captured the presence of these items, showing how IKEA furniture is built to withstand life’s milestones.
This Valentine’s Day, the campaign celebrates not just the love between people, but the furniture that has been there and supported us through every stage of life.
