- Expands tweet replies to ad placements to all advertisers.
- Tests the change of its Explore tab to become similar to TikTok’s display format.
- Rolls out a new Spaces feature.
- Announces a public test of 'Circle'.
- Works on an option that will allow users to add videos, GIFs, and photos to a tweet, all at the same time.
- Reveals 'Super Follower' only Spaces.
- Launches a video game to introduce its new privacy policy.
- Tests a new notifications display.
- Puts an end to podcasts.
- Depreciates the use of Location Services.
- Works on a video reaction option for Reels.
- Introduces a brand visual refresh.
- Continues to test feed changes.
- Tests a new UI for Stories.
- Tests a TikTok look-alike Reels page.
- Joins the NFT wave allowing users to connect their digital wallet to their Instagram account and share their digital collectibles.
YouTube
- Launches a new data tab that provides analytics for Videos, Shorts, Live-Streams, and Posts.
- Rolls out activity graphs that will display the most engaging parts of each upload based on users’ replays.
- Expands access to channel gifting.
- Updates its green screen option for Shorts.
TikTok
- Partners with WooCommerce to enhance its e-commerce offerings and to help brands grow their businesses.
- Grants social media management tools access to support posting and scheduling content to TikTok.
- Introduces ‘Pulse’ program.
- Adds a new ‘Friends’ tab that allows users to see the content of the accounts they follow.
- Introduces 'Branded Mission', a program that turns clips into ads allowing advertisers to crowdsource authentic content from creators on the platform.
- Launches new tools that give credit to trend creators.
- Announces a new interactive insights platform, enabling the discovery of key data points.
Snapchat
- Encourages collaborations by adding 'Shared Stories'.
- Integrates with eBay to let Snapchatters share eBay listings right into their Snaps.
- Announces new options for YouTube Shorts promotions.
- Rolls out the latest Core Search update.
- Adds a private information appeal to Search.
- Launches 'WhatsApp Cloud API' to provide free and secure cloud hosting services for businesses.
- Upgrades its chat features specifically enabling larger file sharing, and increased number of users on group calls, and reactions.
- Launches a new video series to explain how its feed algorithm works.
- Adds new profile options showcasing new features.
- Updates its reactions list to include a new ‘Funny’ option soon.
- Downgrades engagement-baiting posts.
Meta
- Expands ad targeting information.
- Updates Privacy Policy using illustrative examples and language.
- Centralizes the ad creation process.
- Enhances Reels monetization.
- Announces a new feature called ‘Recurring Notifications’.
