Smeetha Ghosh, CEO & Co-Founder of Cashee – a digital banking platform that empowers the youth to develop money-management habits walks us through the…

New AppsFlyer Report Shows Uplift for e-commerce Apps as consumer purchasing and marketing spend experience significant global growth. Building and maintaining customer loyalty will be a…

The bold brand initiative underscores e& enterprise’s commitment to empowering businesses to unlock their full digital potential, solidifying its position as a leader in…

Saudi-based ad school, offering educational programs in advertising – Saudi Ad School has joined forces with Publicis Groupe Middle East to launch “The Name…

Communicate sat down with Filip Jabbour, Regional Head of Advertising across MENA for Amazon to delve into the know-how of retail media networks and…

The model was created by the LEGO Technic design team in collaboration with McLaren Automotive. Both teams were focused on implementing cutting-edge functionality in the…

In a world where digital influence extends beyond mere brand endorsements, influencers, and content creators are emerging as powerful agents of social change. The…

OMD has promoted Tarek Jaffar, the current Managing Director of its Egyptian operation, to Chief Executive Officer (CEO), effective immediately.

by Dave Cobban, Founding Partner at UNBRKBLE

Ipsos released its ‘TikTok Made Me’ report about the platform’s impact on consumer behavior in the travel, entertainment, finance, food & beverage, and automotive…

Publicis Groupe Middle East & Turkey announces the promotion of Abed Ismail to Head of Integration, a strategic move to support and accelerate Groupe’s…

The Middle East has long been recognized as a hub for exceptional gaming talent, with predominantly top-tier male gamers shining on the global stage.…