In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than ever before. TikTok as a platform has proved how the…

With the MENA Effie Awards set to debut in Saudi Arabia this year, the Kingdom is expected to witness a surge in marketing and…

 The world’s most valuable brands rebound with 20% growth. NVIDIA rides the AI wave to join the top 10 megabrands.

Almost 25 years on from hanging up the famous red jacket as Baywatch’s iconic Head Lifeguard, Mitch Buchanan – Hasselhoff has been spotted all…

She announces her departure after dedicating over a decade to the FMCG conglomerate. No announcement has been made yet on her successor.

Operating under WPP, Burson is the global communications powerhouse built to create value for clients through reputation. The group brings under its global umbrella…

iion, a unified game advertising platform, has secured seed capital investment from TEN13.vc, a global network-driven venture capital firm. 

The new talent development platform is a part of MCN’s investment into upskilling talents for the future to deliver further impact and growth for the…

FP7 McCann, MullenLowe MENA, Adpro Communications Jordan, and Phenomena Lebanon are the shortlisted entrants from the Middle East.

Aricio Fortes will serve as the Chief Creative Officer for VML UAE, spearheading the creative teams at VML Dubai to elevate brand storytelling, digital experiences,…

Independent Middle East-based social media agency, Netizency onboards Koita Milk.

By Shelley Bosworth, Business Coach, and FMCG Expert.