Saudi Data and Artificial Intelligence Authority (SDAIA) and IBM successfully launched SDAIA’s open-source (with optional AUP) Arabic Large Language Model (LLM), ‘ALLaM’, on IBMs’…

By James Reynolds, Founder of SEO Sherpa

Raoul Zenon, General Manager for Commerce at Omnicom Media Group MENA explores how brands and retailers can improve their customer experience.

Healthcare, aviation, agriculture, education, and energy are the five industries experiencing transformative change through AI.

Advertising veteran, Hubert Boulos steps down from his position of CEO at DDB Middle East after dedicating over a decade to the agency. Here’s…

In a qualitative analysis commissioned by TBWARAAD and TikTok, industry professionals discuss their points of view on storytelling in the creative age. The collaborative white…

The partnership will bring fans closer to the UEFA EURO 2024™ action through exclusive discounts and prizes.

With the creativity festival less than a month away, here’s a round-up of all the latest news to date of what’s anticipated at the…

By Baha Hamadi, Founder & Managing Director, Keel Comms

The challenge – TechQuest is an extension of L’Oréal’s Big Bang Beauty Tech Innovation Program – an innovation competition for the beauty sector in…

This collaboration marks a significant milestone in HungerStation’s journey to connect with the youth and deliver innovative marketing experiences that resonate deeply with the…

Having kicked off operations in April 2024, SSUP has begun the process to infuse Tim Hortons’ brand identity with vitality and creativity.