May 26, 2024
Leading Media Group IMI Unveils New Brand Identity
IMI, the leading global privately-owned media group headquartered in the UAE, today unveiled a bold new identity. Centered around the power of ‘connection’,
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Communications Powerhouses TRACCS and Accordience Announce Strategic Global Affiliate Partnership
TRACCS, the largest independent and homegrown communications consultancy in the MENA region, and Accordience announce affeliate partnership
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Nour Akar, where stories sparked creativity
Noor Akar, Creative Director at TBWARAAD is part of the Communicate Women to Watch series
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Frozen Pizza? Pizza Hut pranks customers and influencers to bring awareness to their fresh dough
Publicis Middle East, agency for Pizza Hut, decided to humorously call out the fact that even when Pizza Hut does frozen pizzas, they don’t.
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ABAAD tackles the relation between women and gender barriers in Lebanon and the MENA at large
The cultural landscape of Lebanon, like much of the MENA region, is deeply rooted in traditions that define women’s roles both in society and…
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Hekayat YouTube Spotlights Saudi Youth
The first episode of Play it Forward with YouTube will be released tonight, 31 January, on Ana Beeko’s YouTube channel, YouTube Arabia’s YouTube Channel,…
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May 26, 2024
Aunindo Sen Joins Publicis Middle East as Executive Creative Director
Aunindo Sen recently served on the Cannes Lions jury and is ranked as one of the world’s best copywriters in The Big Won Report.
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May 26, 2024
TikTok’s What’s Next Trend Report Reveals Marketing Insights for 2024 in MENA
The report introduces the concept of Creative Bravery, driven by three actionable trends: Curiosity Peaked, Storytelling Unhinged, and Bridging the Trust Gap.
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May 26, 2024
Warner Bros Discovery: Navigating the Evolving Landscape of Children’s Entertainment
By Aya Hammad, Marketing, PR & Digital Manager Warner Bros Discovery Kids Networks in MENA
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May 26, 2024
Faisal J. Abbas Elected Deputy Chairman of the Saudi Journalists Association
Faisal J. Abbas is recognized as a political commentator on CNN, BBC, and Sky News, and for speaking engagements at Harvard, the London School…
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May 26, 2024
XElement Onboards Diogo Borges as Executive Creative Director
Established in 2013, XELEMENT’s services span creative endeavors, strategic marketing, branding, media buying, and consulting.
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May 26, 2024
Sandstone Media Launches in the UAE
With a vision centered around PR excellence, Sandstone Media aims to redefine brand connections and elevate narratives for businesses across the region.
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May 26, 2024
Victor Khayat Appointed Account Director at Like Digital & Partners
The agency has offices in Dubai, London, and Paris, and will expand to Riyadh soon.
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May 26, 2024
BPG Strengthens Integrated Offerings with Internal Promotions & Latest Appointments
BPG (a WPP subsidiary), in a new round of promotions and appointments, boosts its talent pool by 45%.
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May 26, 2024
Kekst CNC Expands to KSA, with New Office
With the inauguration of the Publicis Groupe’s business consulting agency – Kekst CNC’s office in KSA, Robert Havnik has been appointed as the Director…
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May 26, 2024
Krispy Kreme MENA Chooses Grey Dubai as their Strategy and Creative Agency
The Dubai office of Grey, based in Media City, announced their latest client win.
