Daniel Hulme, the Chief AI Officer of the renowned WPP network talks all things AI with Communicate. From the challenges of AI integration to…

Within the GCC landscape, the UAE is currently leading the way (87%), with Saudi Arabia (8%) and Qatar (4.8%) following behind.

The partnership will offer advertisers expanded reach, enhanced targeting capabilities, real-time insights with audience impressions, and creative excellence.

Climate change in the MENA region presents not only risks but also opportunities. The task is complex and multifaceted, yet the potential rewards position…

Sustainable investments are providing companies with a competitive advantage, ensuring their sustained competitiveness and long-term relevance.

Media Blends – a media solutions agency operating across Egypt, UAE, and KSA – has joined forces with YAS Island and the real estate developer,…

The merging of the agency giants creates a business of more than 30,000 people in 64 markets.

In today’s data-rich landscape, marketers grapple with extracting actionable insights. AI offers a solution, enables advertisers to optimize communication strategies. Bhaskar Bateja, Head of…

Vincent comes with a diverse background in advertising, digital communications, game design, television production, and sound design.

His journey in the advertising industry began as a rising star at J. Walter Thompson in 2000.

Regulations are not there to constrict technological development but to fuel it, according to regulatory experts.

UAE’s open-source model, Falcon, ‘is on a par with ChatGPT and Google Bard’, Dubai Assembly for Generative AI hears.