
May 26, 2024
AppsFlyer Collaborates with AWS for Commerce Media Networks and Social Platforms
The new initiative scales privacy-safe audience enrichment, targeted advertising, and closed-loop measurement.
May 26, 2024
The new initiative scales privacy-safe audience enrichment, targeted advertising, and closed-loop measurement.
May 26, 2024
As the curtain falls on the 71st edition of the Cannes Lions Festival of Creativity, we bring you a comprehensive summary of the winners…
May 26, 2024
In the last year, entertainment has fundamentally shifted and consumers have more choice and freedom than ever before. TikTok as a platform has proved how the…
May 26, 2024
With the MENA Effie Awards set to debut in Saudi Arabia this year, the Kingdom is expected to witness a surge in marketing and…
May 26, 2024
The world’s most valuable brands rebound with 20% growth. NVIDIA rides the AI wave to join the top 10 megabrands.
May 26, 2024
Thousands of creators across seven MENA countries including Saudi Arabia, Morocco, Algeria, Jordan, Kuwait, Lebanon, and Oman will now be able to earn money…
May 26, 2024
With 80% of respondents executing or having executed an M&A transaction in the GCC in the past 12 months, the survey predicts new deal-making…
May 26, 2024
The charity calls on more UAE residents to embark on adventures with purpose.
May 26, 2024
The UAE is expected to account for approximately 20% of new revenue within the next two years.
May 26, 2024
By Jennifer Fischer, Chief Innovation & Growth Officer, Publicis Groupe Middle East & Turkey.
May 26, 2024
By David Fregonas, Accenture Song Lead across Middle East.
May 26, 2024
WhatsApp Channels have become an obsession quickly among celebrities and creators across the globe. Many have signed up from Netflix, Football Clubs like Liverpool…
May 26, 2024
51% of UAE retailers want to increase their global reach and sell cross-border.
May 26, 2024
With its latest OOH campaign launch, MG Motors aims to bridge the gap between its consumers and management.
May 26, 2024
BackLite Media expands Place Exchange’s international footprint as its first regional supply partner in the UAE.
May 26, 2024
Specialized content company, YAAP embarks on rapid expansion across India & GCC.
May 26, 2024
The industry giant’s integration of AI has formed a new era of creative expression where anyone can be a creator.