May 26, 2024
Mind Over Marketing: How AI-Powered Neuromarketing is Revolutionizing Consumer Decision
By Nikita Matilda Fernandes, Corporate Communications, Ifza
News
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May 26, 2024
Saudi Data and AI Authority (SDAIA) Joins Forces with IBM, Launches New Arabic AI Model
Saudi Data and Artificial Intelligence Authority (SDAIA) and IBM successfully launched SDAIA’s open-source (with optional AUP) Arabic Large Language Model (LLM), ‘ALLaM’, on IBMs’…
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May 26, 2024
5 SEO Secrets for Shopify Entrepreneurs in the MENA Marketplace
By James Reynolds, Founder of SEO Sherpa
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May 26, 2024
Creating Brand Magic with an Omnichannel Strategy
Raoul Zenon, General Manager for Commerce at Omnicom Media Group MENA explores how brands and retailers can improve their customer experience.
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May 26, 2024
Five Industries Undergoing Transformative Change Due to Ongoing AI Research
Healthcare, aviation, agriculture, education, and energy are the five industries experiencing transformative change through AI.
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May 26, 2024
Horizon FCB Dubai Appoints Mohamed Bareche as Executive Creative Director
Mohamed Bareche brings 21 years of experience in the advertising industry
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May 26, 2024
Big Kahuna Films Extends Partnership of The Immortal Awards MEA Jury for 2023 Competition
The production house continues its partnership with Little Black Book’s global advertising award to showcase the region’s best creative work on the international stage
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May 26, 2024
Why Every Workplace Needs a Little Ken-ergy
By Natasha Hatherall Shawe, CEO of TishTash Communications
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May 26, 2024
Results for ASDA BCW’s 15th Annual Youth Survey: ‘My Identity’ and ‘My Aspirations’ Explored
Conducted by SixthFactor Consulting, the survey sheds light on the opinions of Arab youth in the MENA region, with the overall theme being ‘Living…
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May 26, 2024
Leveraging Generative AI to Bridge the Generational Divide in Internal Comms
By Sherin Hamdan, Business Development Executive, Keel Comms
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May 26, 2024
Tactical Hires Jose M. Sanchez as Head of Creative
Sanchez joins Tactical to supercharge its creative capabilities and help cement it as the go-to, one-stop creative shop for culture-shaping brands
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May 26, 2024
FeatureMind Launches: Bolstering Retailers with Enhanced Omnichannel Capabilities for the Digital Age
FeatureMind will service clients across the Middle East supported by its leading Turkey-based technical team; with plans to scale operations to Nigeria
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May 26, 2024
Why Agencies Risk Losing Clients and Sacrificing Service Excellence When Expanding
By Baha Hamadi, Founder & Managing Director, Keel Comms
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May 26, 2024
HungerStation Makes History as the First Saudi Brand to Win a Cannes Lions Grand Prix 2023
The campaign’s creative use of AI technology in the decision-making of food ordering earned the award
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May 26, 2024
UM MENAT and Teads Collaborate to Foster a Sustainable Advertising and Media Ecosystem in KSA
Teads will help minimize the use of heavy creatives, reducing wasted impressions caused by inefficiencies in viewability, attention, and targeting
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May 26, 2024
Summer Isn’t the Time to Scale Down Your PR – Here’s Why
By Anastasiya Golovatenko, Account Director, Sherpa Communications
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May 26, 2024
Xbox Appoints ProGlobal as its Official Communications Agency
The partnership will drive communications campaigns that foster deeper connections between Xbox and its fanbase across MENA
