Impact BBDO is the Gerety Awards 2023 UAE Agency of the Year.

As big tech pulls back from the brink with better-than-expected results, Ayman Haydar, CEO of MMP Worldwide, looks at the broader digital landscape as…

Bain & Company’s latest report on Gender Equity in the Middle East Workforce reveals the state of women in the GCC workforce. 

Publicis Groupe Middle East has announced the appointment of Kareem Monem as Chief Executive Officer for Digitas ME, the marketing transformation agency.

How TikTok and NEOM brought the vision of the ‘THE LINE’ to life with user-generated content

The Marketing Society Awards identify marketing excellence and have been widely recognized in the UK as the leading marketing awards since they were first…

Sprinklr’s proprietary AI, built over the past decade, is focused specifically on deriving insights from unstructured customer experience (CX) data. It leverages more than…

The annual Edelman Trust Barometer released its global findings earlier this month, and UAE has once again emerged as one of the most trusted…

By Fares Akkad, Regional Director for Middle East and Africa at Meta

Last month, Publicis Groupe launched an internship program for retired professionals aged 60 years and older. The program provides opportunities to an often-forgotten segment…

By Sonali Dhawan, CEO, Asia Pacific Middle East & Africa Feminine Care Business, Procter & Gamble (India)

MMA announced the winners of the Smarties MENA Awards for 2022 in a star-studded gala ceremony held in The Rixos, Jumeirah Beach Residence, Dubai, last…